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AT&T Fails Miserably During iPhone 7 Pre-Order

AT&T Angers Customers With Overwhelming Glitches During the Pre-Order of the iPhone 7

att-iphone-7-failFriday was the day millions of Apple fans had been waiting for. The much anticipated pre-order of Apple’s new iPhone 7. Apple unveiled the new iPhone during their September 7, 2016 event where they also revealed the new Apple Watch Series 2 and iOS 10.

Although fans weren’t ecstatic about the new design since it’s a replica of the iPhone 6 with a few minor changes people were still thrilled to get their hands on one. Especially with all the new internal improvements and camera upgrade.  As expected Apple informed everyone that Friday September 9th would be the day to pre-order.

With two new colors being released many knew that to get their hands on one they’d have to order one on Thursday night at midnight. And once again they were right. Most people purchase their iPhones through Apple’s site because it tends to work flawlessly even while being visited by millions of people and also have the most phones available. How the ordering process works through their site is it communicates directly with whatever service provider you have whether it may be AT&T, Verizon, T-Mobile or Sprint. However, there was a slight issue for customers who have service through AT&T. Here is my personal experience.

Sitting, waiting and watching the clock strike 12:01 AM. To get my hands on the new black iPhone 7 I must be fast. It’s time! I quickly find the phone I want, add it to the cart, go through the entire checkout process, enter my credit card info and…. “we are having trouble communicating with AT&T”. WHAT! I quickly log into my AT&T account. Everything seems normal so I quickly try the process through their website this time. Add phone to cart, go through the checkout process and…. “our site is currently down for maintenance and will be back up at 4 AM”. WHAT! Great timing AT&T, great timing!

Woke up the next morning at 5:30 AM to try the process all over again. Luckily this time there aren’t any hiccups. However, the estimated ship time for my black iPhone is between September 30th and October 7th. After some research it turns out that I wasn’t alone. Tons of people experienced the same issue.

Typically this wouldn’t be such a big deal for me. But I pay AT&T $37 a month just so I can get my hands on that new iPhone every year. There’s something about getting that new phone day one of release that makes you feel special. AT&T definitely failed at making myself and a countless amount of other customers feel special. Way to go…